Marketing Toolbox

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Installation ​

Marketing Toolbox requires Python 3.11 or later and uv.

Run without installing ​

Use uvx for an ephemeral command. This resolves the named package for that invocation:

bash
uvx ga4datactl --help
uvx ga4adminctl --help
uvx gtmctl --help

Pin a release when reproducibility matters:

bash
uvx --from 'ga4datactl==0.6.0' ga4datactl --version

Install persistently ​

Install each tool separately when you need only one command:

bash
uv tool install ga4datactl
uv tool install ga4adminctl
uv tool install gtmctl

Or install the combined package to provide all three commands:

bash
uv tool install marketing-toolbox

marketing-toolbox provides ga4datactl, ga4adminctl, and gtmctl; it does not provide a marketing-toolbox executable. After either installation method, verify the installed command with --version and inspect it with --help:

bash
ga4datactl --version
ga4datactl --help

Continue with authentication before running commands that access Google resources.